Ideas electrify us. They light us up with possibility. But too many good ideas don’t make it. Let’s change that.

I help people clarify and strengthen new ideas. Transform them into plans. And turn other people into believers too.

We could work together if:

You need a fresh perspective on a new idea

Whether it’s the early stages, or something you’ve been working on for a while, I help people nurture and finesse new ideas.

You want to encourage and improve your team’s ideas

I work with leaders to audit their ideas culture, remove blockers, and skyrocket the quality, quantity and range of new ideas.

You need an ideas dopamine hit

I deliver one-off talks and workshops to energise teams around the beautiful power of a great idea.

Get in touch >>> rob(at)robalderson.com, or fill in this handy form…

Nice to meet you

I’m fascinated by ideas and understanding how they work.

I’ve interviewed hundreds of creatives, trying to capture how they think.

I’ve worked at places where new ideas flourished, and others where they were shot down time and again. I learned a lot from both.

I’ve created platforms that celebrate the best ideas and projects that dissect how ideas happen. And I’ve helped brands, charities and media platforms develop better ideas.

Previously:

  • Editor-in-Chief of It’s Nice That 

  • Editor-in-Chief and VP Content of WeTransfer 

  • Director of Community and Engagement at Vimeo

  • “Rob leads by inspiration and story, with a brilliance that is as infectious as it is inclusive. Simply put, he’s lightning in a bottle.”

    Kate O’Connor Morris, Vice President of Story, Day One Agency

  • “Rob understands the middle ground between what consumers want and businesses need better than anyone, and he turns those insights into strategies that have pushed businesses and industries forward."

    Stephen Canfield, Director of Global Brand Marketing at Airbnb

  • "Working with Rob feels like finding a real-life Super Mario power-up mushroom. I always learn so much talking to him and observing how he works."

    Diana Briceno, Head of Content at VEED